From Blockchain to Buy-In: Why Logistics Tech Still Needs Human Trust

By Maria Kalamatas | May 7, 2025

Rotterdam, NETHERLANDS —
Despite a decade of promises, blockchain technology in logistics is still struggling to move from proof of concept to industry standard—and according to insiders, the problem isn’t the tech. It’s the people.

“We’ve built the systems. The missing link is trust,” said Anja Hoffman, Chief Innovation Officer at PortSec Systems, a Dutch logistics tech firm specializing in blockchain-based container tracking. “Until every party in the chain agrees to use it, the tech can’t deliver full value.”

Pilot projects, stalled at scale

Global ports from Singapore to Antwerp have run blockchain pilots that demonstrated efficiency gains of 10–18% in customs clearance and document processing. Yet adoption remains fragmented.

A 2025 report from the International Federation of Freight Forwarders Associations (FIATA) shows that fewer than 12% of cross-border shipments in Europe currently utilize blockchain-backed documentation.

“Everyone wants visibility, but few want to be the first to expose their operations to shared ledgers,” noted Rajiv Malhotra, Senior Analyst at LogiInsight Research. “Tech won’t solve an ecosystem problem alone.”

Fragmentation vs. integration

Adding to the problem is the lack of standardization. Competing platforms—from IBM-Maersk’s TradeLens (now discontinued) to newer open-source alternatives—have splintered the market. SMEs, in particular, struggle to know which solution to adopt.

“We get weekly offers from tech vendors,” said Lucy Hartman, Director at SwiftFreight UK. “It’s hard to tell which one’s viable, secure, or just a dressed-up PDF system.”

The new frontier: interoperability and UX

Some startups are now focusing less on the core blockchain infrastructure and more on creating front-end interfaces that feel familiar to freight operators—integrating with email, ERP systems, and legacy tools.

“The solution has to feel invisible,” said Hoffman. “We’re not asking operators to learn blockchain—we’re embedding it where they already work.”

A new push: compliance and incentives

Governments may provide the push the industry needs. The European Commission is reviewing proposals to make blockchain compliance documentation a requirement for certain types of dual-use goods by 2027. Meanwhile, the UAE is piloting customs discounts for shippers using verified digital ledgers.

“Once regulation aligns with adoption, we’ll see the needle move,” Malhotra predicted.

But until then, blockchain in logistics remains a paradox: a technology built to create trust, waiting for trust to unlock its potential.

The post From Blockchain to Buy-In: Why Logistics Tech Still Needs Human Trust appeared first on The Logistic News.